CogniFit Product Manager

As a Product Manager, my responsibilities extended to driving key business outcomes and ensuring product quality. I led integrations with CogniFit's partners, effectively coordinating the sales and tech teams to streamline processes. To maintain a high-quality user experience, I was a key part of the continuous improvement flow for the CogniFit and MindED apps.

By using data and funnel analysis, I identified potential improvements that directly contributed to increasing conversion rates and revenue. This data-driven approach allowed me to make informed decisions that positively impacted the product's performance and business growth.

Duration

2 years

Team Size

5 developers

My Role

Product Manager

Technologies Used

GA4FirebaseExcelJiraAWS
CogniFit Product Manager

Key Challenges

  • Driving product roadmap execution
  • Improving user experience and engagement
  • Establishing robust analytics infrastructure
  • Coordinating cross-functional teams
  • Managing partner integrations

Key Outcomes

  • Expanded product offerings with new cognitive training games and assessments
  • Accelerated time-to-market for games by 100%
  • Completed 20+ successful partner integrations
  • Enabled data-driven decision making through funnel analysis
  • Increased conversion rates by 15%. An example of a success measure would be eliminating friction points during registration